I was tasked to redesign the website UI and logo for the Guidewire , a leading Saas Insurance implementation software.
Along with UI design, I also created a new color palette and brand styling. For the new logo, the focus was to evolve, not re-invent the brand recognition.
UI design & Rebrand
In order for the desktop interface to translate nicely to mobile, things had to be simplified. After user testing and extensive wireframe iterations, a clean, approachable mobile version was designed.
Art Director / Senior Visual Designer
My role included creating the new look and feel of their desktop website UI, a responsive mobile friendly version, exploring messaging options, creating icons, evaluation and modification of UX and crafting supplemental graphics and marketing materials for client marketing needs. Design of logo options and establishing new corporate color palette.