I was tasked to redesign the website UX/UI and branding for the Guidewire , a leading Saas B2B Insurance implementation software.
Along with UI design, I also created a new color palette, design system and brand guidelines. For the new logo, the focus was to evolve, not re-invent the brand recognition.
Guidewire.com
UX/UI design & Rebrand
In order for the desktop interface to translate nicely to mobile, things had to be simplified. After user testing and extensive wireframe iterations, a clean, approachable mobile version was designed.
MOBILE SIMPLICITY
Marketing support
UX/UI Designer / Art Director
My role included creating the user experience and interface design for Guidewire's redesigned and rebranded website, from wireframes to final UI designs. A B2B product focused on desktop but also mobile friendly. My role also included designing messaging, icons and crafting supplemental graphics and marketing materials for client marketing needs. Design of logo options and establishing new corporate color palette.
My Role
