HI, I'M DEREK.
I have led and supported UI/UX design & digital media development for companies like Salesforce, Keynote, Guidewire, Sunverge and Apple Pay. With over 12 years of experience in mobile/web craft, my aim is to connect users needs and business goals by delivering creative and strategic design solutions. I combine user-focused design, creativity, visual style and storytelling to create engaging products and digital experiences.
I have worked in agile environments, together with engineering teams to deliver iterations through launch.
My goal is to create great design experiences that strengthen the connection between people and the product.
Web Marketing Associations WebAward 2014:
B2B Standard of Excellence,
Information Services Standard of Excellence,
Technology Standard of Excellence,
Website Redesign Standard of Excellence.
When I'm not creating for others, you'll find me writing songs on a beat-up vintage electric guitar, making drawing and sketches on paper, or building things with my son. When I'm not creating things, I'll be reading lots of real books, swimming, hiking or at home taking online courses to expand my knowledge.
I thrive through learning and creativity.
I help create the user journey through thoughtful and clear interface and experience design, strategic thinking, problem solving and strong visuals. Taking users to their goal through the path of least resistance in every aspect of my work is my main goal.
I enjoy working closely with engineers, front-end developers, ux teams and usability testers, working through iterations until the best possible solution is implemented.