HI, I'M DEREK.
With a Passion for user behavior and customer centric UX/UI design, I have led teams and created product design, brand strategies and digital media content for startups, fintechs and companies like UBS, Salesforce, Bank of America, Keynote, Guidewire, Sunverge and Apple Pay.
With over 14 years of experience in Agile digital product design, my aim is to to create a seamless and delightful link between customer's needs and business goals by delivering creative and strategic design solutions based on data and insights. I combine user-focused design, creativity, psychology, visual style and storytelling to create engaging products, brand and digital experiences.
Creative Leadership
User Experience Design
Content and brand strategy
Interactive Design​
Visual Design
Holistic Customer Experience Design
Art Direction
Brand Identity
Design Strategy
Experiential Design
Illustration
Google Design Sprint Facilitation
Agile methodology
Behavioral Psychology
MISSION
My goal is to create digital product experiences that delight and strengthen the trust and connection between users and products.
AWARDS
Web Marketing Associations WebAward 2014:
B2B Standard of Excellence,
Information Services Standard of Excellence,
Technology Standard of Excellence,
Website Redesign Standard of Excellence.
HOBBIES
When I'm not creating for others, you'll find me writing songs on a beat-up vintage electric guitar, making drawing and sketches on paper or my iPad, or building things with my son. When I'm not creating things, I'll be reading lots of real books, swimming, hiking or at home taking online courses to expand my knowledge.
I thrive through learning and creativity.
PROCESS
I help create the ideal user journey through thoughtful understanding of individual persona's, through empathy and clear interactive design, UX, strategic thinking, problem solving and a versatile set of strong visual skills. I thrive on guiding users to their goal through the path of least resistance in every aspect of my work.
I enjoy working closely with engineers, front-end developers, UX writers, UX strategists, agile teams, acceptance and usability testing, working through iterations to continuously improve digital products.
I Love DATA, FEEDBACK AND EXPERIENCE ENHANCEMENT
MY SPECIALTIES
