HI, I'M DEREK.

I have led and supported UI/UX design & digital media development for startups, fintechs and companies like Salesforce, Keynote, Guidewire, Sunverge and Apple Pay. With over 12 years of experience in mobile/web craft, my aim is to connect users needs and business goals by delivering creative and strategic design solutions. I combine user-focused design, creativity, visual style and storytelling to create engaging products and digital experiences.

 

I work agile, together with engineering teams to deliver iterations through launch. I am also a GDS Facilitator.

 

User Experience Design
Interactive Design​

Visual Design

Creative Leadership

CX Design

Art Direction

Brand Identity 
Design Strategy

Experience Design

Illustration

MISSION

My goal is to create design experiences that delight and strengthen the trust and connection between users and the product.

AWARDS

Web Marketing Associations WebAward 2014:

www.webaward.org

B2B Standard of Excellence,

Information Services Standard of Excellence,

Technology Standard of Excellence,

Website Redesign Standard of Excellence.

HOBBIES

When I'm not creating for others, you'll find me writing songs on a beat-up vintage electric guitar, making drawing and sketches on paper or my iPad, or building things with my son. When I'm not creating things, I'll be reading lots of real books, swimming, hiking or at home taking online courses to expand my knowledge.

 

I thrive through learning and creativity.

 

PROCESS

I help create the ideal user journey through thoughtful understanding of the users needs, through clear interactive design, UX, strategic thinking, problem solving and a versatile set of strong visual skills. I thrive on taking users to their goal through the path of least resistance in every aspect of my work.

 

I enjoy working closely with engineers, front-end developers, UX writers, UX strategists, agile teams, acceptance and usability testing, working through iterations to continuously improve digital products.

I Love To LEARN, SIMPLIFY AND DESIGN FOR USERS

MY SPECIALTIES