My creative process is incremental. First, I start with understanding clearly the specific use cases, business case and then create personas. Based on these attributes and user needs, for bigger projects, I kick it off with a 3-5 day Google Design Sprint with the stakeholders. I enjoy being the facilitator, with over 8 years design sprint experience. Double Diamond exercises are also considered. Leveraging LLM's and Gen AI is alpo considered. After a desired initial concept storyboard is decided on, I go into the prototyping, design, testing and validation phase.

I also am interested in behavioral psychology best practices and the application of responsible principles in UX design and strategy.

Working with Devs, I continue with the iterative process for optimizing user interfaces, patterns, creating design systems, molecular components, adjusting prototypes and fine-tuning visuals, icons and surface components. After go-live, I request regular analytics reviews to identify optimization opportunities.

UX / UI DESIGN

USE CASE 2 - St Lukes

USE CASE 1 - Guidewire

USE CASE 3 -Keynote